The Digital Ad ColumnJan 10, 2019
From today onward, we are releasing a new functionality: the digital ad column!
As announced in this sexy blog entry, our current focus is on funding our operations (besides continuously improving Jodel, of course 😉).
It is important to have a sustainable way of covering our costs in order to ensure we all can keep enjoying Jodel in the future. Although still in shock that our servers don’t run on love and air (greedy greedy servers! 😡) we are now trying to find ways to cover our costs in a sustainable way. At the same time we aim for concepts that also benefit our community (besides the obvious one as to not having to shut down Jodel, of course 😛).
In the past months we have been testing this feature in a few cities. We were amazed by the positive feedback and the diverse use cases. Now, we are excited to see what the rest of the Jodel universe will use it for!
How the feature works:
- You can pin a Jodel to the digital ad column! That means, you can rent the 4th post in the feed per hour. This post will then stay for the booked time at that specific position. The post will be visible with the label “AdColumn” for all Jodelers of your community.
- You can book the ad column if you create a new Jodel and click on the flash button.
- For the first time, this post can have a link attached to it (website or e-mail).
- There can only be one post booked per location. This means that there will only be one promoted Jodel at any given time in your location.
- Each post is a regular Jodel, thus you can vote and comment on it (commenting can be optionally disabled). Only difference: if you downvote it, the Jodel will disappear for you and will not become visible again.
- The price is dependent on your engagement in the Jodel community. So stay positive, gain karma (and thanks!) and something good will happen to you! #GoodVibesOnly
Why we love the digital ad column:
- It’s super simple and quick to use. A few clicks and you can reach your whole city. Your cat ran away? You give guitar lessons? You organize events for your student association? Or you are just looking for a great after-party with Jodelers from your area? The digital ad column is there to help you!
- For the other Jodelers, it’s still a regular Jodel. No photoshop but original, local and user-generated content that you can engage with.
- Our mission is to connect everyone quickly and easily with their local community. Among us are employees and shop owners, locally relevant institutions, Jodelers who organize events and so much more. There are so many important members of our communities that define our local culture and identity. These people already use Jodel and with this feature we are giving them a tool to support their work.
If a promoted Jodel is against our community guidelines, we will block the post without reimbursement. Of course, when using this feature you are allowed to add your own e-mail address or do advertisements for your local show, event, organization, etc.
You are a business and want to book the digital ad column? Please use our booking tools below. For any questions or bookings in other of the countries listed below, please contact firstname.lastname@example.org.
Please note: although we now have new channels for revenue (ads in the picture feed and the ad column) please note that we DO NOT sell any personal user data of any kind.
Best wishes from Berlin,
Tim and the Jodel HQ